Main News: Discovery of excessive amount of sugar in the “healthy” drinks
Review:
“Fitting the taste of customers can maintain our profit steadier.” The producers attempt to ignore the proportion of the nutrients and provide unhealthy drinks. Unfortunately, it is discovered recently by Consumer Council. The council found that most of the “health drinks” contain excess sugar which can cause people fat. Therefore, what are the motivations of producers to produce the “unhealthy” drinks? How can the consumer ensure that the drinks contain right proportion of nutrients?
The major reason of producing unhealthy drinks is that companies get their considerable profit from selling the drinks. Since people nowadays are willing to keep their body fit, this flourish trend stimulates the way to gain profit when selling keep fit product because of the great demand for the drinks or other accessories. Therefore, to cater the customers, the companies are eager to alter the proportion of nutrients and improve the taste of the drinks. This move enhances the companies to produce so-called “healthy” drinks.
Second reason is because of the keen competition in producing related-product. As many companies are engaged in this type of production, keen competition occurs in the market. To discriminate who is the winner or loser in the market, companies utilize any resources to enhance the goodwill of the companies, like price competition, posting advertisements, giving coupons or presents when buying certain type of product, so that more people purchase these drinks. This discrimination also encourages the change of the taste. Hence, customers are tricked by buying the goods.
How the customers testify whether the products contain correct proportions of nutrients? Only one thing that customers could do is not to purchase these products. This idea can assure the health of customers since it doesn’t need to observe or do experiment to examine whether it is healthy drinks. Also, the customers are suggested to read the nutrients table from the label so that customers can decide whether the goods are healthy. If the customers follow the suggestion, it is not difficult to isolate the “healthy” drinks and “unhealthy” drinks.
Meanwhile, the government can restrict the law of label abuse, such as higher penalty, longer time in jail, so that fewer companies are willing to pay this adventure. In fact, the government’s action is valuable since regular check is important to reduce the occurrence of label abuse. If the government actively participates in this kind of checks, the situation may not worsen as much as the present.
